ACADEMY
PIUM ACADEMY
Beyond Technique. Become a True Professional.
PIUM ACADEMY goes beyond simply teaching techniques.
Our programs are designed to help you understand the skin, facial structure, muscles, and circulation—so you can analyze each client and create customized treatments based on their individual needs.
From essential foundations and hands-on professional techniques to advanced applications and beauty business development, our courses are structured to support every stage of your professional journey.
Choose the course that best matches your experience and goals.
1. FOUNDATION COURSE
Build Your Foundation. Begin Your Professional Journey.
Designed for those who are new to aesthetics or want to establish a strong and proper foundation.
Students learn the fundamentals of skin, facial anatomy, muscles, and lymphatic circulation, followed by step-by-step training in essential facial techniques.
Rather than simply memorizing movements, you will learn why each area is treated, how pressure should be applied, and how direction and technique can influence treatment results.
Course Highlights
- Fundamentals of Skin
- Basic Facial Anatomy
- Understanding Facial Muscles
- Fundamentals of Lymphatic Circulation
- Cleansing & Basic Skin Care
- Essential Facial Techniques
- Understanding Pressure & Direction
- Basic Client Consultation
- Treatment Flow & Protocol
- Hands-On Model Practice
Recommended For
Beginners · Aspiring Estheticians · Professionals looking to strengthen their fundamentals
2. PROFESSIONAL COURSE
Practical Techniques & Facial Analysis
Designed for professionals who already have basic experience in facial or skin treatments and are ready to advance their practical skills.
Learn how to observe and analyze each client’s facial structure, muscle tension, swelling, and circulation patterns to create customized treatments rather than relying on a one-size-fits-all protocol.
Training is focused on practical techniques and treatment approaches used in PIUM’s professional practice.
Course Highlights
- Facial Structure & Condition Analysis
- Understanding Facial Muscle Tension
- Swelling & Circulation Assessment
- Lymphatic Circulation Techniques
- Facial Sculpting Techniques
- Facial Contouring & Definition
- Understanding the Connection Between the Neck, Shoulders & Face
- Customized Treatment Planning
- Before & After Analysis
- Hands-On Model Practice
Recommended For
Working Estheticians · Facial Treatment Professionals · Beauty Professionals looking to achieve more advanced treatment results
3. MASTER COURSE
Advanced Facial & Sculpting Master Program
PIUM ACADEMY’s advanced program for experienced estheticians, spa owners, and beauty professionals.
Rather than viewing the face as an isolated area, this course teaches you to evaluate muscle balance, fascia, circulation, and the condition of the neck and shoulders to better understand the factors influencing facial appearance and balance.
The goal is to move beyond following a fixed treatment sequence and develop the ability to independently analyze each client and design an appropriate treatment approach.
Course Highlights
- Advanced Facial Analysis
- Facial Asymmetry Assessment
- Muscle Balance & Tension Patterns
- Understanding Fascia & Facial Contours
- Advanced Sculpting Techniques
- Facial Contouring & Line Design
- Understanding the Relationship Between the Scalp, Neck, Shoulders & Face
- Customized Treatment Design
- Advanced Combination Techniques
- Real Client Case Studies
- Before & After Result Analysis
- Intensive Hands-On Model Practice
Recommended For
Experienced Estheticians · Spa & Studio Owners · Beauty Professionals seeking advanced techniques and analytical skills
4. BUSINESS & STARTUP COURSE
Build Your Beauty Business from the Ground Up
Having excellent technical skills and successfully operating a beauty business require two different skill sets.
Based on PIUM’s real-world business experience, this program teaches you how to transform your skills and services into a structured, sustainable beauty business.
From service menu development and pricing to consultations, packages, booking systems, client retention, marketing, and brand positioning, this course covers the essential components of launching and operating a beauty business.
Course Highlights
- Beauty Business Concept Development
- Target Client Identification
- Service Menu Development
- Pricing Strategy
- Package & Membership Design
- Client Consultation & Treatment Recommendations
- Booking & Client Management Systems
- Converting New Clients into Returning Clients
- Reviews & Client Experience Management
- Social Media & Content Marketing Fundamentals
- Brand Positioning
- Basic Business Operations
- Opening Preparation Checklist
- Real-World Business & Operations Case Studies
Recommended For
Aspiring Beauty Business Owners · Independent Studio Owners · Existing Owners planning to restructure or rebrand their business
FIND YOUR COURSE
If you’re just getting started
FOUNDATION COURSE
If you have the fundamentals and want to advance your practical skills
PROFESSIONAL COURSE
If you’re an experienced professional seeking advanced analysis and techniques
MASTER COURSE
If you’re ready to build and launch your own beauty business
BUSINESS & STARTUP COURSE
PIUM ACADEMY
Go beyond learning techniques.
Develop the knowledge, judgment, and skills to create results with confidence.